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Ms. Somya Sharma

Assistant professor

Education

MBA

Subjects Taught / Student Project Mentor

Marketing

Research & Publications

.  Sharma S & Dr. Maurya M (2022). Drivers & outcomes of online brand community engagement. Future trends in Management & IT (ISBN: 978-93-91842-47-5)
2. Tomar M & Sharma S (2018). A Study on Factors contributing to the purchase of   FMCG with special reference to Patanjali Ayurveda. H R Journal of Management, Vol. 10/ April 2017- March 2018 (UGC approved journal).
3. Ghosh A & Sharma S (2018). Usage of digital payment systems before & after demonetization An exploratory study. Creating Smart Organisations- Redifining Businesses, IMCON 18 Compendium. Journal of Asian School of Business Management.
4. Jain I, Sharma, S & Bhardwaj, S (2017). Job Satisfaction among female faculty      members in higher education: A study of Dehradun region. International Journal of Trade & Commerce, Vol 6, No.1, pp-230-244(UGC approved journal).
5. Jain I, & Sharma, S (2016). Demonetization- Issues & Challenges. Vidya International            Journal of Management & Research, Vol 4.
6. Jain I, & Sharma, S (2015). Financial Performance of banks in India: A comparative analysis of State Bank of India & ICICI Bank. Vidya International Journal of Management & Research, Vol 3.

Conference Proceedings/ Book Edited:
1. Jain I, & Sharma, S (2017). Women Entrepreneurship in MSME: A study of Meerut District. Vidya Prakashan. ISBN : 978-93-87283-78-7
PATENT:
.  Sharma S & Dr. Maurya M (2022). Drivers & outcomes of online brand community engagement. Future trends in Management & IT (ISBN: 978-93-91842-47-5)
2. Tomar M & Sharma S (2018). A Study on Factors contributing to the purchase of   FMCG with special reference to Patanjali Ayurveda. H R Journal of Management, Vol. 10/ April 2017- March 2018 (UGC approved journal).
3. Ghosh A & Sharma S (2018). Usage of digital payment systems before & after demonetization An exploratory study. Creating Smart Organisations- Redifining Businesses, IMCON 18 Compendium. Journal of Asian School of Business Management.
4. Jain I, Sharma, S & Bhardwaj, S (2017). Job Satisfaction among female faculty      members in higher education: A study of Dehradun region. International Journal of Trade & Commerce, Vol 6, No.1, pp-230-244(UGC approved journal).
5. Jain I, & Sharma, S (2016). Demonetization- Issues & Challenges. Vidya International            Journal of Management & Research, Vol 4.
6. Jain I, & Sharma, S (2015). Financial Performance of banks in India: A comparative analysis of State Bank of India & ICICI Bank. Vidya International Journal of Management & Research, Vol 3.

Conference Proceedings/ Book Edited:
1. Jain I, & Sharma, S (2017). Women Entrepreneurship in MSME: A study of Meerut District. Vidya Prakashan. ISBN : 978-93-87283-78-7

Patent: .  Sharma S & Dr. Maurya M (2022). Drivers & outcomes of online brand community engagement. Future trends in Management & IT (ISBN: 978-93-91842-47-5)
2. Tomar M & Sharma S (2018). A Study on Factors contributing to the purchase of   FMCG with special reference to Patanjali Ayurveda. H R Journal of Management, Vol. 10/ April 2017- March 2018 (UGC approved journal).
3. Ghosh A & Sharma S (2018). Usage of digital payment systems before & after demonetization An exploratory study. Creating Smart Organisations- Redifining Businesses, IMCON 18 Compendium. Journal of Asian School of Business Management.
4. Jain I, Sharma, S & Bhardwaj, S (2017). Job Satisfaction among female faculty      members in higher education: A study of Dehradun region. International Journal of Trade & Commerce, Vol 6, No.1, pp-230-244(UGC approved journal).
5. Jain I, & Sharma, S (2016). Demonetization- Issues & Challenges. Vidya International            Journal of Management & Research, Vol 4.
6. Jain I, & Sharma, S (2015). Financial Performance of banks in India: A comparative analysis of State Bank of India & ICICI Bank. Vidya International Journal of Management & Research, Vol 3.

Conference Proceedings/ Book Edited:
1. Jain I, & Sharma, S (2017). Women Entrepreneurship in MSME: A study of Meerut District. Vidya Prakashan. ISBN : 978-93-87

Vidwan:-342777

Memberships

MMA 

Awards & Recognition

Best Paper Presentation in AKTU sponsor conference 2017